Committee on Communications
Aaron T. Gerds, MD, MS ('19)
Challice L. Bonifant, MD,PhD ('19)
Elizabeth Brem, MD ('20)
Catherine S. Diefenbach, MD ('20)
David H. Henry, MD ('19)
Craig C. Hofmeister, MD,MPH ('19)
Krishna Komanduri, MD ('22)
John Kuruvilla, MD ('21)
Thomas W. LeBlanc, MD,MA,MS ('20)
Brenton G. Mar, MD,PhD ('19)
Marvin T. Nieman, PhD ('22)
Ifeyinwa (ify) Osunkwo, MD,MPH ('20)
Edward Allan R. Sison, MD ('20)
Alexandra McLean Stevens, MD ('21)
Ex Officio Members
Robert A. Brodsky, MD ('20) - Secretary
Stephanie J. Lee, MD, MPH ('20) - President-Elect
Roy L. Silverstein, MD ('19) - President
Martin S. Tallman, MD ('21) - Vice President
Nicole M. Cruz, MD ('21) - Trainee Council
Morie A. Gertz, MD ('20) - Committee on Training
Henrik Hasle, MD ('19) - International Members Committee
Jonathan Hoggatt, PhD ('20) - Committee on Government Affairs
Marc J. Kahn, MD, MBA ('19) - Committee on Educational Affairs
Philip Kuriakose, MD ('20) - Committee on Practice
Laura Michaelis, MD ('20) - Editor-in-Chief, The Hematologist
Menaka Pai, BSc,MD,FRCPC,MSc ('20) - Publications Committee
Douglas W. Sborov, MD,MSc ('21) - ASH Foundation Committee
Mikkael A. Sekeres, MD, MS ('19) - Editor-in-Chief, ASH Clinical News
Jenifer Hamilton, CAE
The Committee on Communications is responsible for enhancing communication with ASH members and promoting the science and practice of hematology.
The Committee on Communications is charged with developing and executing a media relations strategy that demonstrates the value and quality of hematology research and medical care to the press and the public. To this end, the Committee oversees the Society’s media relations efforts that seek to promote research presented at the ASH annual meeting and published in Blood and Blood Advances, increase the visibility of ASH initiatives that promote clinical research in hematology, and increase the profile of ASH as a leading advocate on issues of importance to hematologists. In addition, the Committee works with staff and the Society’s public relations consultants to develop, manage, and evaluate programs and processes that are designed to respond quickly to issues of national importance relating to hematology. The Committee continually evaluates the public image of the specialty and ASH to ensure an accurate and positive public perception of hematology.
In its effort to regularly evaluate and improve communication with members, the Committee on Communications has oversight of the Society’s member communications vehicles (e.g., news magazines, email news bulletins, annual meeting daily newspaper, etc., but not peer-reviewed journals) as well as more public-facing channels, such as its website, social media, and other electronic communications. In addition, the Committee serves as a conduit for bi-directional communication with the ASH membership (for example, by helping to develop and oversee appropriate survey, research, and assessment tools for ASH services).
Another function of the Committee on Communications is to (in collaboration with other ASH committees) explore the Society’s options for developing patient education materials, or for developing a referral mechanism to direct patients to information already available through other sources.
The Committee on Communications structure includes liaison positions from the following standing committees:
· ASH Foundation and Development Committee
· Committee on Educational Affairs
· Committee on Government Affairs
· International Members Committee
· Committee on Practice
· Publications Committee
· Committee on Quality
· Committee on Training
· Trainee Council
The Committee on Communications also includes the Editors-in-Chief of The Hematologist and ASH Clinical News as liaison members and the Secretary as an ex officio, non-voting member.
Members of the Committee on Communications are required to attend two meetings per year: one in the summer at ASH Headquarters and one during the ASH annual meeting. Additionally, committee members may be solicited to serve on the ASH Web User group and/or the Media Experts Subcommittee (service which includes receiving media training and being “on call” to respond to reporters as expert spokespersons on a particular topic for the Society when called upon by staff).
The Chair of the Committee on Communications serves as a liaison member of the Program Committee and is expected to attend the meetings of that committee. S/he also chairs the Media Experts Subcommittee and faciliates the media training and orientation session held for new members (typically held once per year).
Committee on Communications members are privy to proprietary and confidential information about ASH publications over which the Committee has oversight. Therefore, ASH members who serve as editors or in editorial board positions of trade publications that are in direct competition with ASH publications may be deemed ineligible to serve on the Committee.
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