American Society of Hematology

Product Theater Guidelines

Please check back in early 2018 for detailed product theater guidelines, key dates, and more.

Product Theaters at the ASH annual meeting feature exhibitor presentations on new research findings and/or products. Product Theaters are designed to be solely promotional in nature.

The following guidelines apply to Product Theater presentations in the exhibit hall at the 60th ASH Annual Meeting and Exposition. These guidelines are to be construed as part of the policies for exhibitors at the ASH annual meeting and as part of the Product Theater contract. All Product Theater sponsors must comply with these standards as well as all other requirements applicable to exhibitors at the ASH annual meeting.

Presentation Guidelines

Product Theaters are for promotional presentations or activities that highlight a new service or present information or data on the development of a particular product. All Product Theater presentations must:

  • be tasteful, appropriate, and professional in nature
  • be focused on the science relating to the development of a particular product or service, not just the product or service itself
  • feature one or more internal scientific staff members of the sponsor, not outside or third-party scientists or speakers
  • be live programs only; no satellite or simultaneous broadcasts or otherwise non-live programming will be permitted

Product Theater sponsors are not permitted to present any CME/CE educational symposia, sessions, or activities in the Product Theater and must submit speakers and topics to ASH for approval prior to publicizing the program. Product Theater activities shall not include information, papers, or abstracts scheduled for presentation during the ASH annual meeting that are under embargo at the time of the Product Theater presentation.

Product Theater sponsors and all activities in the Product Theater must comply with all applicable laws and guidance, including FDA laws, regulations, and guidelines regarding industry-supported scientific and educational activities, the Council of Medical Specialty Societies (CMSS) Code for Interactions with Companies, the PhRMA Code on Interactions with Healthcare Professionals, and the Physician Payments Sunshine Act.

Each Product Theater sponsor is solely responsible for the content of its presentation, including obtaining all appropriate copyright permissions and licenses for slides and other materials that will be presented or distributed.

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